1. It’s simple.
2. It remembers my appointments.
3. It has an address book
4. It has a “Notes” Section
5. It has a “To do” list
6. It does everything I want.
7. It came with a nifty, full-size keyboard
8. It doesn’t have any crap I don’t need, which I already have in other devices, such as:
   • a cell phone
   • an mp3 player
   • a digital camera
   • an internet connection
   • text messaging (which I would rather not have on any device)
9. If you lose it, you still have a separate cell phone, camera, internet, and mp3 player.